Eric Hanson is the Vice President of Digital Products at the PGA TOUR, where he leads the digital product, program, operations and support teams. He recently led the evolution of the PGA TOUR’s digital platforms, including the development of a new PGA TOUR app and a redesign of PGATOUR.COM. In 2024 he led the development of the TOUR’s Apple Vision Pro app, which was named one of the most innovative apps of 2024 by Fast Company. Under Hanson’s leadership, the TOUR has built an in-house software development team to continue pushing the fan experience forward.
Before joining the PGA TOUR digital team, Eric spent seven years leading digital product teams at Lowe’s focused on mobile app development and digital commerce. He helped grow the company’s e-commerce revenue and led the modernization of Lowe’s digital platforms. Prior to that, he worked in digital advertising and brand marketing, helping companies such as Walmart, Microsoft, ESPN, Pizza Hut, PING Golf, Michael Kors and Hyundai grow their digital presence.