Alison is an experienced marketing executive and brand builder with a proven record for fueling growth across a diverse consumer retail landscape. Before Vera Bradley, Alison held CMO roles at companies during key transformation points. As head of marketing for Salt & Straw and Hanna Andersson, she led efforts to transform these regional brands to emerging national, omni-channel brands. For Banfield Pet Hospitals, her time was spent driving industry-leading, customer experiences in a high-stakes service environment. Earlier in her career, she led many successful marketing launches at Starbucks, Amazon and REI. Her digital and product launches are still integrated in company strategies to this day. Alison is known for blending the art and science of consumer behavior and building high-performing teams to deliver growth.