With a passion for cutting-edge analytical solutions that fuel enduring revenue growth, John has a proven track record of pioneering innovative strategies and initiatives that propel clients beyond industry benchmarks. As a forward-thinking leader, John's hands-on expertise has been instrumental in delivering ongoing success for the Nature Conservancy, where he led the implementation of a new marketing automation platform and the creation of a comprehensive Customer Data Platform (CDP). Prior to this, John served as the Vice President of Analytic Services for Integral, LLC, where he established and expanded the analytics function and service offerings. John also held leadership positions at Merkle, including Director of Quantitative Solutions, where he drove measurable business impact through data-driven insights.