Ty Heath is Global Director, Thought Leadership GTM Strategy at LinkedIn and co-founder of The B2B Institute, LinkedIn's think tank focused on building famous brands in B2B. She's obsessed with connecting dots and turning insights into impact, bridging the gap between marketing science and go-to-market strategy that drives real business growth.

She partners with academics and industry experts to prove what actually works in B2B marketing, then translates it into strategies teams can use Monday morning. The data is clear: brand building represents the biggest untapped growth opportunity for B2B marketers today, but most ignore it because they don't understand the science behind it.

With 20+ years of marketing experience at Google, IBM, Nestle, and her own consultancy Spectacled Marketer, Ty brings deep expertise in B2B marketing, content strategy, and cross-functional go-to-market execution. As a creator in the B2B marketing space, she's developed content and strategy for brands including Adobe, Notion, and Typeform. She's collaborated with the Ehrenberg Bass Institute, served on the Creative B2B Lions jury, and worked with organizations like ANA and IPA to advance marketing effectiveness.

On the track, Ty is a two-time Olympic Trials qualifier in the 800 meters. The discipline and strategic thinking that got her there informs her approach to marketing strategy and leadership. She regularly shares insights at events like INBOUND, Adobe Summit, and Adweek, creating content that bridges research and results.