310babii
During the same week he graduated high school in June 2024, 310babii earned his first platinum plaque. The certification came for “Soak City (Do It),” which has been streamed 250M times, reached 20M+ views on YouTube, hit #1 on the Billboard Rhythmic and Rap charts for two consecutive weeks, and spent 19 weeks on the Billboard Hot 100. The hit song was performed by 310 during Amazon Music's Ken & Friends Pop Event in June 2024 featuring Kendrick Lamar, which broke records as the most streamed piece of content on the platform with over 461K hours watched. The Gen Z breakout star attributes his success to leveraging social media, specifically TikTok, to cause virality and momentum with an audience that ranges 14-24.
With several songs that have each generated tens of millions of streams, including "Soak City" and "Rock Ya Hips," 310 has cemented himself as part of the latest generation of culture moving hip hop artists. In addition to his streaming success, 310 has appeared onstage at Coachella, performed sets at Rolling Loud on both sides of the Atlantic, and sold out a hometown Los Angeles show at The Novo.
The industry has taken note, awarding 310 several titles including one of Billboard’s “21 Under 21” list and one of Spotify's “Most Necessary Artist to Watch 2024” as the DSP crowned him “the voice of a new generation.”
With several songs that have each generated tens of millions of streams, including "Soak City" and "Rock Ya Hips," 310 has cemented himself as part of the latest generation of culture moving hip hop artists. In addition to his streaming success, 310 has appeared onstage at Coachella, performed sets at Rolling Loud on both sides of the Atlantic, and sold out a hometown Los Angeles show at The Novo.
The industry has taken note, awarding 310 several titles including one of Billboard’s “21 Under 21” list and one of Spotify's “Most Necessary Artist to Watch 2024” as the DSP crowned him “the voice of a new generation.”