Jasmine Enberg is a VP and Principal Analyst at EMARKETER. She leads coverage of social media and the creator economy, focusing on the intersection of consumers, creators, advertising and commerce. Jasmine is a sought-after voice on topics from TikTok to X, and is frequently cited in major media publications from The Wall Street Journal to The New York Times. Jasmine is a regular guest on Bloomberg TV, and an on-air expert on the BBC, CBS, NBC, and more.