TJ Abrams is the Vice President, Global Wellbeing at Hyatt Hotels. He currently leads a crossfunctional
team with P&L accountability for developing and driving the commercialization of
wellbeing products and experiences. In this role he also serves as the co-chair of Hyatt’s Global
Wellbeing Steering Committee.
Prior to joining Hyatt, he served as the Chief Marketing Officer for Exos, a high-growth human
performance company long known for its work with elite athletes and 30% of Fortune 100
companies. At Exos he transformed the marketing organization from B2B to a B2B2C company
with a 360 brand refresh and campaign (Greatness is a Team Sport) and record-setting
performance of digital experiences amongst other accomplishments.
Before Exos, he was the Head of Global Brand Strategy and Performance for Holiday Inn at
InterContinental Hotels Group (IHG) where he was accountable for multi-billion dollar brand
growth in 80 countries around the world. While at IHG, TJ worked across the Mainstream hotel
portfolio leading IHG’s biggest brand campaigns including the Holiday Inn “We’re There”
Masterbrand campaign and launching growth brands, avid hotels and Atwell Suites.
He also has experience working in marketing at The Coca-Cola Company as a brand leader
across the Sparkling portfolio in both Global and US roles of increasing responsibility, and at
Lowe's Home Improvement where he built the initial multicultural marketing consumer
strategy in early 2000’s.

TJ is a standout people leader and company executive in every organization he serves. At IHG
he led one of the company's largest ERG's and served on the executive Diversity & Inclusion
Board. At Coca-Cola he led MBA recruiting amongst many other activities.

TJ has been named a Top 50 CMO Innovating the Business World by Forbes and a 40 Under 40
leader by the Atlanta Business Chronicle. He earned his bachelor’s degree in journalism and
mass communications from the University of North Carolina, Chapel Hill and MBA ...