Appointed to CMO in 2018 at the early age of 33, Stephanie McCarty is a trailblazer in the home building industry, where only 11% of those employed are women. Throwing out the old playbook and leaning into digital transformation, Stephanie is behind Taylor Morrison’s biggest brand bets that have increased brand awareness more than 15% since 2022. From the national partnership with The Home Edit and its stars Clea Shearer and Joanna Teplin, to building TaylorMorrison.com into a leading eCommerce platform with a home shopping system enabling consumers to shop for, reserve and design their dream home entirely online, Stephanie has pushed the boundaries of what’s possible as a home building brand. As the first-ever CMO at Taylor Morrison, Stephanie’s leadership has resulted in sales conversions hitting an all-time high with a rate of more than 50%. Her secret? A myopic focus on customer advocacy and the home buying journey in an authentic and meaningful way. Stephanie has helped fuel the organization’s revenue growth from $4B to $9B over six years. Stephanie holds a Bachelor of Arts degree in Journalism and Mass Communication from the Walter Cronkite School of Journalism at Arizona State University, serves as a board director for a leading proptech firm, Cecilian Partners, and is a proud mom of three.