Ricardo Briceno
Chief Business Officer
Gamefam
Ricardo Briceno is Chief Business Officer at Gamefam, the leading metaverse media company for Gen Z & Alpha communities. Leading all business-related functions, Ricardo oversees the company’s brand partnerships, advertising network, franchise development, off-platform marketing, communications, social media strategy, finance, human resources and business operations.
Since joining Gamefam in 2021, Ricardo has scaled the company to more than 160 employees. He created the industry-leading Gamefam ad and brand partnerships network, which has generated millions in revenue and delivered over 6.5B brand engagements in campaigns for globally recognized brand partners, including Warner Music Group, NFL, Hasbro, Spin Master, Intuit, Netflix, Paramount, Ubisoft, Sega, Sony, Mattel, Cirque du Soleil, Build-A-Bear and more. Gamefam has launched many of the top branded games on Roblox, including the #1 branded Roblox game of all time Sonic Speed Simulator, Barbie DreamHouse Tycoon, SpongeBob Simulator and TMNT Battle Tycoon. Outside of fully branded games, Ricardo and his team have created some of the most engaging and immersive brand integrations into Gamefam’s popular original games, including the first-ever brand integration in a Fortnite creative game for horror movie Talk to Me within Gamefam’s hit game Deadpines: Zombie Survival. He also oversaw development for three of the top five highest-rated Roblox concerts, headlined by Saweetie, 24kGoldn and The Chainsmokers.
Under Ricardo’s leadership, Gamefam has been named the fastest-growing private media company by the Inc. 5000, and one of Fast Company’s Most Innovative Companies and LinkedIn’s Top 50 Startups in the US.
Ricardo brings a wealth of knowledge in franchise management and marketing from nearly 13 years at Mattel most recently as Vice President of Franchise Management, where his team extended Mattel’s portfolio of iconic multi-generational properties such as Barbie, Hot Wheels, Thomas and Friends, Monster High, UNO, Masters of the Universe and American Girl across digital gaming, live experiences, video content and consumer products. His team also launched Mattel Creations, a direct-to-consumer business with collaborations between Mattel brands and leaders in arts, fashion and entertainment.
Previously, Ricardo was Mattel’s Global Head of Brand Marketing for Hot Wheels, where he played a key role in doubling the brand’s revenue following seven consecutive years of growth. In this role, he implemented plans to maximize brand buzz, engagement and revenue for the 50-year old heritage brand. His team led Hot Wheels’ successful expansion into gaming with a fully branded, top-rated mobile game: Hot Wheels Race Off and several brand integrations with top console and mobile racing games including Need For Speed: No Limits, Racing Rivals, Rocket League and Microsoft’s Forza.
Ricardo earned an MBA from the Sloan School of Management at MIT, and a bachelor’s degree in Industrial Engineering from Universidad Simón Bolívar. A native of Venezuela who is bilingual in English and Spanish, Ricardo is based in Los Angeles with his adopted dog, Lucas.
Since joining Gamefam in 2021, Ricardo has scaled the company to more than 160 employees. He created the industry-leading Gamefam ad and brand partnerships network, which has generated millions in revenue and delivered over 6.5B brand engagements in campaigns for globally recognized brand partners, including Warner Music Group, NFL, Hasbro, Spin Master, Intuit, Netflix, Paramount, Ubisoft, Sega, Sony, Mattel, Cirque du Soleil, Build-A-Bear and more. Gamefam has launched many of the top branded games on Roblox, including the #1 branded Roblox game of all time Sonic Speed Simulator, Barbie DreamHouse Tycoon, SpongeBob Simulator and TMNT Battle Tycoon. Outside of fully branded games, Ricardo and his team have created some of the most engaging and immersive brand integrations into Gamefam’s popular original games, including the first-ever brand integration in a Fortnite creative game for horror movie Talk to Me within Gamefam’s hit game Deadpines: Zombie Survival. He also oversaw development for three of the top five highest-rated Roblox concerts, headlined by Saweetie, 24kGoldn and The Chainsmokers.
Under Ricardo’s leadership, Gamefam has been named the fastest-growing private media company by the Inc. 5000, and one of Fast Company’s Most Innovative Companies and LinkedIn’s Top 50 Startups in the US.
Ricardo brings a wealth of knowledge in franchise management and marketing from nearly 13 years at Mattel most recently as Vice President of Franchise Management, where his team extended Mattel’s portfolio of iconic multi-generational properties such as Barbie, Hot Wheels, Thomas and Friends, Monster High, UNO, Masters of the Universe and American Girl across digital gaming, live experiences, video content and consumer products. His team also launched Mattel Creations, a direct-to-consumer business with collaborations between Mattel brands and leaders in arts, fashion and entertainment.
Previously, Ricardo was Mattel’s Global Head of Brand Marketing for Hot Wheels, where he played a key role in doubling the brand’s revenue following seven consecutive years of growth. In this role, he implemented plans to maximize brand buzz, engagement and revenue for the 50-year old heritage brand. His team led Hot Wheels’ successful expansion into gaming with a fully branded, top-rated mobile game: Hot Wheels Race Off and several brand integrations with top console and mobile racing games including Need For Speed: No Limits, Racing Rivals, Rocket League and Microsoft’s Forza.
Ricardo earned an MBA from the Sloan School of Management at MIT, and a bachelor’s degree in Industrial Engineering from Universidad Simón Bolívar. A native of Venezuela who is bilingual in English and Spanish, Ricardo is based in Los Angeles with his adopted dog, Lucas.