Crocs has never followed the traditional rules of brand building. What began as an unconventional footwear brand almost 25 years ago has evolved into one of the most talked-about names in culture through bold partnerships, unexpected marketing, and a willingness to challenge convention. In this session, Terence Reilly, Chief Brand Officer at Crocs, Inc., shares how the brand continues to reinvent itself while staying true to what makes it unique, and the role that emerging social commerce platforms are playing in brand building. From embracing livestream shopping to finding fresh ways to engage fans, learn and see firsthand how Crocs turns disruption into opportunity, fuels relevance across generations, and builds momentum in an ever-changing marketplace.