Brandweek Stage
Tuesday, September 15, 2026, 2:20 PM - 2:40 PM
The New Rules of Engagement: Reaching Audiences Through Culture, Connection & Conversation

Featured Conversation with CNN

Join Audie Cornish and Ari Shapiro, co-hosts of CNN's new video podcast Engagement Party, along with Guy Griggs, VP of CNN Ads Strategy and ADWEEK, for a conversation about how cultural moments and shared interests are driving audience engagement across today's media landscape. Party hopping between what audiences are watching, reading, and scrolling, these longtime friends and colleagues unpack the latest trends, obsessions, and cultural conversations and why they matter.

Discover how CNN is evolving its storytelling formats across entertainment, lifestyle, streaming, podcasts, and premium content partnerships, and what marketers can learn from the growing importance of culture, community, and trusted voices in fostering meaningful audience engagement.