Spotlight Stage South
Wednesday, September 16, 2026, 1:25 PM - 1:45 PM
What Your Brand Doesn’t Know It Knows

How Carter’s Turns Consumer Learning Into Better Decisions

Brands have more consumer data than ever, but the advantage comes from connecting what they’ve learned over time. In this conversation, Carter’s and Zappi will explore how continuous learning across brand, advertising and innovation can help marketers understand what consumers value, make more confi dent decisions and ensure each new investment builds on the last.