Can AI-assisted advertising survive real brand briefs and uncompromising judging standards, or is it still just demo material? Go behind the scenes of the Adathon, an enterprise creative competition built in partnership with Higgsfield and ADWEEK, beginning with an exclusive screening of the first-place winner. Then, join as we unpack what made the work stand out, from the balance between craft and speed to the moments where human vision made the difference. Explore what the winning work reveals about authorship, the role of AI in the creative process, and what great advertising could look like next.