As Spotify marks its 20th anniversary, this fireside explores how the brand has continually reinvented itself, from a music streaming service into a multiformat platform spanning podcasts, audiobooks, video, creators, and more. At the heart of that evolution is fandom–the intentional, emotionally invested relationship listeners build with the artists, shows, and creators they love. Discover how Spotify has translated two decades of fan behavior into new products, experiences, and opportunities, where attention is heading next, and what that means for marketers and creators alike.