As AI reshapes how organizations operate and compete, the biggest challenge facing leaders isn't adopting new technology. It's building organizations that are prepared to harness innovation at scale. Drawing on JLL's experience transforming its global brand, elevating marketing's role within the enterprise, and integrating artificial intelligence into the business, JLL Global CMO Siddharth Taparia shares a practical framework for driving meaningful change. Learn how to align leadership around transformation, identify how to deploy AI in an organization to create the greatest value, and turn innovation into lasting competitive advantage.