Spotlight Stage South
Wednesday, September 16, 2026, 1:00 PM - 1:45 PM
One Prompt Away from Your Best Creative Work

Workshop: Turn chaos into a competitive advantage by learning when to take the risk, when to hold back, and how to move before the moment passes.

Generative AI has moved beyond brainstorming and into the heart of creative production. Discover how marketers can now go from brief to final cut in minutes, from a single prompt to broadcast spots, high-end animation, and cinematic brand assets. 

In this live demonstration using Higgsfield’s AI marketing platform, we’ll input a brand brief on stage and watch a finished TV spot take shape in real time, while unpacking the technology, creative possibilities, and standout campaigns showing where AI-powered production is headed next.

Part demo, part masterclass: you'll leave knowing exactly how it's done and what's visually possible right now. 

Encouraged: bring a laptop to prompt and generate your own spot alongside us!