Spotlight Stage South
Wednesday, September 16, 2026, 1:50 PM - 2:35 PM
Fire Your Workflow, Not Your Team
Workshop: Turn AI into your advantage, not your replacement. Learn how to go from idea to action to insights in this campaign-building session.
AI is raising the bar for what one marketer can accomplish. Most already use AI to write copy, summarize information, or generate ideas. But what happens when AI can actually help move the work forward? In this hands-on workshop, attendees will use AI to build an audience, shape a campaign, activate across channels, analyze performance, and recommend the next best action.