The best partnerships do more than generate attention—they give brands a credible role in moments that matter.

Texas A&M’s relationship with 2026 Indianapolis 500 Champion Felix Rosenqvist brought the university into an unexpected cultural arena where major universities rarely compete. Motorsports offered a new way to connect sport, engineering, innovation, performance and storytelling—bringing the scale and character of Texas A&M to life beyond the traditional university setting.

Join Texas A&M Chief Marketing and Communications Officer Ethan Braden and Rosenqvist as they explore what turns sponsorship into meaningful partnership from both sides. Rosenqvist will share what makes an athlete genuinely believe in a brand, how fans recognize authenticity and how trust, culture and shared ambition shape decisions at the highest levels of sport.

Plus, go inside the final 86 seconds of the 2026 Indianapolis 500 through Rosenqvist’s in-car camera, culminating in the closest finish in the race’s 110-year history. Discover how the right partnerships create proof, not placement—and put brands in the path of moments they could never script.