CMOs have never had more tools to drive growth, nor more pressure to prove their value. Drawing on three decades of leadership across Coca-Cola, Disney, Best Buy, Chick-fil-A, Pfizer, and now Keurig Dr Pepper, Chief Marketing and Innovation Officer Drew Panayiotou shares what it takes to lead marketing when the role itself is under greater scrutiny. From using AI-powered tools to sharpen brand decision-making and accelerate the creative process to driving demand and proving marketing’s impact on the business, Drew will unpack how the CMO mandate is changing, which fundamentals still matter, and where leaders need to evolve. Hear how he's applying those lessons at KDP and what he believes the next generation of marketing executives must do to strengthen their brands, their organizations, and their seat at the table.