Main Stage
Thursday, September 17, 2026, 9:40 AM - 10:00 AM
Scaling AI Creative Without Losing the Brand
Featured Conversation with Runway
AI can help brands make more creative, for more audiences, in more markets than ever before. But when everything can scale, trust becomes the thing that can’t be automated. Join ADWEEK in conversation with Eddy Lee, Runway’s Head of Enterprise, for an inside look at how global brands are using AI to move faster without sacrificing the consistency, craft and authenticity that make them recognizable in the first place. From localization at scale to deciding where human judgment still matters most, discover what separates brands using AI simply to produce more from those using it to build relevance—and earn audience trust along the way.