Graza made olive oil feel anything but ordinary. Now, it’s taking that same playful, unexpected approach far beyond the bottle. From jumping into the mayo aisle to hitting the track with NASCAR, Graza is finding surprising new ways to stretch the brand, show up in culture and keep consumers curious about what comes next. Graza’s Director of Brand Marketing Kali Shulklapper shares how the team spots ideas worth chasing, turns unlikely partnerships into memorable brand moments, and keeps pushing into new territory without losing the personality that made people fall for Graza in the first place.