As AI-generated content reshapes the internet, brands are increasingly finding themselves at the center of viral moments they never planned. In this keynote, explore how marketers can evaluate unexpected AI-driven attention, balance authenticity with brand stewardship, and decide when joining the conversation creates more value than staying silent. Hear from Coleman's VP of Brand, Jimmy Jia, as he shares how the brand transformed an AI-generated viral moment into a marketing opportunity—revealing what every marketer should consider when the internet starts telling your brand's story before you do.