As Brandweek kicks off the day exploring the intersection of purpose, performance, and profits, Michael Ventura challenges one of marketing's most enduring assumptions. Drawing from his forthcoming book Constellation Thinking (January 2027), he reframes purpose not as a single North Star, but as a constellation of interconnected pursuits. Discover how this reframe can help leaders navigate complexity, make better decisions, and build brands where purpose and business performance strengthen one another rather than compete.