LA28 has already passed $2 billion in sponsorship commitments — ahead of Paris 2024's pace at the same point — and categories are filling faster than most brand leaders expect. This fireside unpacks how LA28 is structuring, pricing, and sequencing partnerships two years out, and what brands need to know before deciding whether, when, and how to get in. Expect a candid conversation on deal structure, category availability, and the real tradeoffs of moving early versus waiting.

Please note access to this stage is limited to senior brand-side marketers only. Eligible attendees will be notified of their access directly.