As AI democratizes insights, creativity, and execution, many traditional sources of marketing advantage will become less scarce. The CMO’s new edge will lie in knowing how to orchestrate human and machine intelligence, taste and judgement. Research into AI’s “jagged frontier” shows that it can dramatically improve performance on some tasks while weakening judgment on others when its outputs are trusted too readily.

Drawing on this work and fresh research into the human-agent dynamic, Shiv Singh, a Fortune 300 board member, academic researcher, three-time book author and former CMO will identify the hard and soft skills that marketers need to thrive in 2027 and beyond, from agent orchestration and AI evaluation to judgment, taste, curiosity, and organizational influence. The session will offer a practical blueprint for becoming not simply a more AI-enabled CMO, but a more differentiated and indispensable enterprise leader.