Tressie Lieberman
Executive Vice President and Global Chief Brand Officer
Starbucks
Brandweek 2026 Speaker!
Tressie Lieberman Starbucks executive vice president and global chief brand officer. She leads the company’s global brand strategy, overseeing Marketing, Creative, Product, Digital, and Data Analytics and Insights. Prior to joining Starbucks in November 2024, Tressie was Chief Marketing Officer for Yahoo, where she was responsible for global consumer and B2B marketing across its portfolio of brands. Through Tressie’s leadership, Yahoo tapped into its heritage to reinvigorate its brand identity as a modern, relevant and growing business. Tressie also held leadership positions at Chipotle, Snap Kitchen and Taco Bell. Tressie has a strong track record in building brands, developing compelling products, creating incredible consumer experiences, launching breakthrough marketing and building winning teams. She has achieved accolades such as being named as one of Business Insider’s Top Influencer Marketers, Nation’s Restaurant News Power List and Advertising Age Women to Watch. She holds a B.S. in advertising from the University of Texas at Austin.
Tressie Lieberman Starbucks executive vice president and global chief brand officer. She leads the company’s global brand strategy, overseeing Marketing, Creative, Product, Digital, and Data Analytics and Insights. Prior to joining Starbucks in November 2024, Tressie was Chief Marketing Officer for Yahoo, where she was responsible for global consumer and B2B marketing across its portfolio of brands. Through Tressie’s leadership, Yahoo tapped into its heritage to reinvigorate its brand identity as a modern, relevant and growing business. Tressie also held leadership positions at Chipotle, Snap Kitchen and Taco Bell. Tressie has a strong track record in building brands, developing compelling products, creating incredible consumer experiences, launching breakthrough marketing and building winning teams. She has achieved accolades such as being named as one of Business Insider’s Top Influencer Marketers, Nation’s Restaurant News Power List and Advertising Age Women to Watch. She holds a B.S. in advertising from the University of Texas at Austin.