Melissa Proctor is the EVP and Chief Marketing Officer for the Atlanta Hawks and State Farm Arena. Proctor joined the organization in June 2014 and oversees the day-to-day operations of the club’s marketing, creative, Hawks Studios, live experience and production, brand merchandising/retail, talent & influencer relations, community impact and basketball programs team.

Since she started her career with Turner Broadcasting System, Inc., Proctor has been a trailblazer. She is the author of From Ball Girl to CMO, recognized with Adweek’s 2021 CMO Award, and serves on the board of the High Museum of Art, and Girl Scouts of Greater Atlanta.