Jeannie Yoo is a fashion and lifestyle executive with two decades of experience in brand building, product, and business development. She has a track record of evolving brands through DTC growth, category expansion, digital innovation, organizational design, and fusing creative with commerce. Since October 2024, she has served as CEO of Draper James, the lifestyle brand founded by Reese Witherspoon. Prior to that, she was President at Adam Lippes, a luxury brand specializing in womenswear. She has led businesses of varying scale and maturity at iconic American brands, including Michael Kors and Coach.