Alyson Griffin
Alyson Griffin
Head of Marketing
State Farm
Alyson Griffin is a Fortune 50 marketing executive with 30+ years of experience leading global brand teams at HP, Intel, and now State Farm, where she serves as Head of Marketing and is driving the 103-year-old company into the 21st century. She has spearheaded award-winning campaigns including the Emmy®-nominated “Agent State Farm” Super Bowl LVIII spot, the Emmy®-nominated “Batman vs. Bateman” campaign, and Intel’s Cannes Lions-winning Drone Light Show at the PyeongChang Olympics. At State Farm, her leadership helped earn recognition on Fast Company’s 2024 list of the World’s Most Innovative Companies, a reflection of her belief in “eliminating random acts of marketing” and creating campaigns that transcend into culture through immersive brand experiences in entertainment, gaming, sports, and technology. A sought-after thought leader, she has spoken on the mainstage at Cannes Lions and delivered keynotes at global events including Advertising Week New York and VeeCon, in addition to serving as an awards juror for the industry’s most prestigious programs.