Sara Fagen is a serial entrepreneur and the co-founder and CEO of Tunnl, an AI-powered operating system for audience intelligence and decision making. She has spent more than two decades building category-defining companies at the intersection of artificial intelligence, data, audience intelligence, public affairs, and communications, including Tunnl, Deep Root Analytics, and Resonate. She was also a partner at DDC Public Affairs. Earlier in her career, Sara served as White House Political Director for President George W. Bush and as a senior strategist on his 2004 re-election campaign. She is also an NBC News Contributor, where she provides analysis on national politics, government, and public opinion.