Shannon Watkins is a globally recognized business and marketing executive with more than two decades of experience driving growth at the intersection of culture, creativity, and commerce. A three-time Chief Marketing Officer, she has led some of the world’s most recognized brands through periods of transformation and growth.

In 2026, Shannon founded Watkins Brand Advisors, a strategic consultancy that helps organizations strengthen their brands, sharpen their creative strategy, improve customer experience, and turn belief into business growth.

Previously, Shannon served as EVP and Chief Brand, Marketing and Communications Officer at Fiserv, a global financial technology company; Global Chief Marketing Officer of Jordan Brand at Nike; and Chief Brand and Marketing Officer at Aflac. Earlier in her career, she held leadership roles at The Coca-Cola Company, Procter & Gamble, and Kraft Foods.

A 2025 Adweek Vanguard honoree, award-winning executive producer, and Cannes Lions and Clio winner, Shannon is an internationally recognized speaker on the role brand, creativity, and culture play in driving business performance and cultural impact.