Zack McCune
Director, Brand
Wikimedia Foundation
Zack McCune is Director of Brand at the Wikimedia Foundation. A sociologist by training, who authored the fi rst academic study of Instagram in 2011, McCune believes in the global “collective” creativity of online platforms. He led early social media teams for MasterCard and Mountain Dew before joining the Wikimedia Foundation in 2015.
Zack’s creative work has been featured internationally by the BBC, BuzzFeed, CNN, AeroMexico, the National Parks Service, Good Morning America, Libertatea, and France 3. As a fi lmmaker, Zack remixes archival footage to tell new stories. His short fi lms have screened at 44 festivals in 20 countries.
At the Wikimedia Foundation, Zack leads the Brand Studio, a global team that inspires public awareness and support for Wikipedia. They reach more than 2 billion internet users a year.
Zack’s creative work has been featured internationally by the BBC, BuzzFeed, CNN, AeroMexico, the National Parks Service, Good Morning America, Libertatea, and France 3. As a fi lmmaker, Zack remixes archival footage to tell new stories. His short fi lms have screened at 44 festivals in 20 countries.
At the Wikimedia Foundation, Zack leads the Brand Studio, a global team that inspires public awareness and support for Wikipedia. They reach more than 2 billion internet users a year.