Mike is Co-founder and Head of Strategy at Another Thing. In a marketing world where more and more brands are doing the same thing, Mike combines social-first strategy with big campaign creativity to help his clients break through by doing a whole new thing. Throughout his career, Mike has found himself at the intersection of brand and social strategy, driven by the belief that all brand strategies should be social, and social strategies should transcend the feed. He brings 15+ years of experience at agencies including MullenLowe, Genuine, and Saatchi & Saatchi, working across brands such as Mike’s Hot Honey, Burger King, KFC, Tide, Betterment, Walmart, Scotts, and more. Outside the agency, Mike teaches in Boston University’s Communications program and is the proud dad of two lovely girls.