
Lee Sterling
Chief Marketing Officer
Simon
Lee Sterling is Chief Marketing Officer of Simon®, a global leader in retail real estate and one of the world's largest owners, operators and developers of premier shopping, dining, entertainment and mixed-use destinations. As a member of the executive leadership team, she leads the company's marketing strategy, overseeing brand, digital, media, public relations, experiential marketing and customer engagement initiatives across Simon's portfolio of Malls and Premium Outlets.
Since rejoining Simon in 2023, Sterling has helped accelerate the company's evolution into a modern, connected, consumer-centric brand. Under her leadership, Simon has launched innovative initiatives including Simon+™, its omnichannel loyalty platform, and the award-winning Meet Me @themall campaign, strengthening consumer engagement, elevating brand relevance and reinforcing Simon's position at the forefront of experiential retail.
Across two tenures with the company spanning a decade, Sterling has played a key role in shaping Simon's brand evolution and marketing transformation. With more than 25 years of marketing leadership experience, including senior roles at Westfield and Edgewell Personal Care, she is known for building brands through transformation, creativity and operational excellence. She holds a B.S. in Marketing from the University of Connecticut.
Since rejoining Simon in 2023, Sterling has helped accelerate the company's evolution into a modern, connected, consumer-centric brand. Under her leadership, Simon has launched innovative initiatives including Simon+™, its omnichannel loyalty platform, and the award-winning Meet Me @themall campaign, strengthening consumer engagement, elevating brand relevance and reinforcing Simon's position at the forefront of experiential retail.
Across two tenures with the company spanning a decade, Sterling has played a key role in shaping Simon's brand evolution and marketing transformation. With more than 25 years of marketing leadership experience, including senior roles at Westfield and Edgewell Personal Care, she is known for building brands through transformation, creativity and operational excellence. She holds a B.S. in Marketing from the University of Connecticut.