Callie Cogley is Director of Consumer Data Strategy at Cox Automotive, where she leads consumer data strategy across the company's retail brands — including Autotrader, Kelley Blue Book, Dealer.com, and VinSolutions — reaching millions of car shoppers each month.

Callie owns Cox Automotive's consumer data platform (CDP) strategy, including the build unifying Autotrader and Kelley Blue Book first-party data into a connected, activation-ready view of the customer. She served as the consumer-data lead on the company's acquisition of Fullpath, and she sets the governance, identity, and consent frameworks — along with the standards for how customer data can and can't be used to train AI — that keep that foundation trustworthy. Earlier in her 15+ years in automotive data, she spent six years leading enterprise insights for Audi of America, sharpening the automaker's digital performance across the US.

An Advisory Board Member for The Data Storytellers, Callie is also known for making data strategy accessible to non-technical teams. At Brandweek, she's making the case that the difference between AI hype and AI results isn't a better prompt — it's a better data foundation.