With a distinguished career of over 25 years, Rankin Carroll has built a reputation for creating, scaling, and transforming global brands and organizations. As the Chief Brand Officer of Mars Snacking, he is responsible for the end-to-end brand communication strategies for some of the world’s most iconic brands, including M&M’S, Pringles, Snickers, Cheeze-It, Pop-Tarts, Skittles, Extra/Orbit and Twix. His journey from product management to senior executive leadership has been marked by a consistent record of exceptional performance and reimagining brands to connect with consumers in a shifting digital landscape.

Throughout his career at Mars, Rankin has been the driving force behind multiple growth-driving campaigns that have won hundreds of top-tier creative awards, including over 40 Cannes Lions and multiple Effies. In recognition of his impact, he was named to Adweek's Brand Genius class of 2018 and has been a speaker and juror at the Cannes Lions International Festival of Creativity. As a Member of the Mars Marketing Leadership Council, he also plays a key role in the continuous transformation of the company's media and marketing operations.

Rankin’s leadership philosophy is centered on the belief that people are the core of any successful business. He excels at building spirited cultures and unstoppable teams by providing clear, actionable strategies that cultivate creativity and inspire relentless delivery. He believes that agility is required, innovation is essential, and that customers are people who want to be seen, appreciated, and entertained with great stories. This approach has led to status-quo-busting marketing campaigns and significant, measurable value creation.