Tyra Neal
Chief Marketing Officer
3M
Tyra Neal is Global Chief Marketing Officer for 3M’s Consumer Business Group, where she leads global marketing and consumer experience across a portfolio of iconic brands including Scotch®, Post-it®, Command™ and Scotch-Brite™.
Over the course of her career, Tyra has helped shape some of the world’s most recognizable consumer and retail brands, including Walmart, Estée Lauder, Ray-Ban and Shinola. Her experience spans both brand building and business transformation, giving her a particular interest in what happens when technology changes not just how marketers execute, but how companies compete.
She sees enormous potential for AI to remove friction, expand what teams are capable of and reshape how work gets done—while also believing there are places it simply shouldn’t replace people. In marketing especially, AI can augment the work, but it can’t substitute for taste, judgment or genuine human connection. The leadership challenge is knowing what to automate—and what becomes more valuable precisely because it remains human.
Over the course of her career, Tyra has helped shape some of the world’s most recognizable consumer and retail brands, including Walmart, Estée Lauder, Ray-Ban and Shinola. Her experience spans both brand building and business transformation, giving her a particular interest in what happens when technology changes not just how marketers execute, but how companies compete.
She sees enormous potential for AI to remove friction, expand what teams are capable of and reshape how work gets done—while also believing there are places it simply shouldn’t replace people. In marketing especially, AI can augment the work, but it can’t substitute for taste, judgment or genuine human connection. The leadership challenge is knowing what to automate—and what becomes more valuable precisely because it remains human.