Dr. Madansky is an online advertising and market research executive with over 30 years of experience. She specializes in the areas of online advertising effectiveness and consumer and customer insights for online publishers as well as consumer and B2B brands. Dr. Madansky’s clients have included major media companies such as ESPN, Pinterest, Twitter, The New York Times, and YouTube, digital brands such as Spotify, Uber, and Whatnot, as well as B2B clients like Informatica, Illumio, OutSystem and Luma. 

Prior to founding her consulting firm, Dr. Madansky was an executive vice president of research, insights, and analytics at iHeartMedia and a vice president of customer insights at Yahoo! Dr. Madansky is the co-author of The Elephant In the Valley, a groundbreaking study on gender bias in Silicon Valley featured in Time, Newsweek, Vogue, re:code and the Irish Times, and as a keynote speaker at SXSW to discuss this research.