As Chief Executive Officer of dentsu X NA, Bruce leads the agency’s mission to help brands grow by creating experiences that defy the conventions of media, creativity, data and technology. He stays in constant pursuit of the betterment of client work and relationships and carries an unwavering focus on deepening the agency’s culture and capabilities to deliver measurable, sustainable growth in the algorithmic era. 

Previously as the Chief Media Officer, Americas at dentsu, Bruce shaped the agency’s media vision, position and capabilities across the Americas region, while strengthening connection across teams, markets and practice areas. 

Bruce’s dedication to the dentsu network includes time serving as the lead of Performance Marketing across dentsu’s media practice, dentsu X and 360i, the latter of which he spent nearly 15 years with broad responsibilities and remits.

Bruce is a frequent speaker at industry events and contributes to trades and publications. He brings an accumulated track record of business growth, transformation, and many firsts, including patented technology.

When Bruce isn’t visioning what’s next in media, he’s enjoying time with his wife and three kids in the Atlanta area, cheering on his favorite teams or moonlighting as a connoisseur of southern culinary classics, such as boiled peanuts.