Juan Javier Peña Plaza
Chief Creative Officer
GUT North America
Juan Javier serves as North America Chief Creative Officer & Partner at GUT alongside creative partner Ricardo Casal. They also co-lead the Global Creative Council, which helped GUT become Independent Network of the Year at Cannes Lions 2023.
Juan Javier was named the #1 Copywriter in the World according to the Cannes Lions Global Creativity Report. He also earned the honor of being the first ever Creative of the Year by Ad Age in the A-List & Creativity Awards, and was featured in ADWEEK's CREATIVE 100 as one of the “Creative Directors Who Are Completely Reimagining What’s Possible in Advertising”.
Business Insider named him as one of the “Rising Stars of Madison Avenue who are revolutionizing advertising”.
He has won over 80 Cannes Lions and 180 international creative awards, including multiple Grand Prix at every festival. He has also created 7 Super Bowl spots for Google, Heinz, Budweiser, Devour and Burger King. His work is featured in the permanent collection of the MoMA and has been used as an example in the United States Senate.
In 2023 Juan Javier also worked on the political campaign that helped Daniel Noboa get elected as the youngest President in the history of Ecuador.
But beyond all the awards and recognition, Juan Javier is just an ad nerd who loves advertising and creating work that ultimately becomes a part of Pop culture.
Juan Javier was named the #1 Copywriter in the World according to the Cannes Lions Global Creativity Report. He also earned the honor of being the first ever Creative of the Year by Ad Age in the A-List & Creativity Awards, and was featured in ADWEEK's CREATIVE 100 as one of the “Creative Directors Who Are Completely Reimagining What’s Possible in Advertising”.
Business Insider named him as one of the “Rising Stars of Madison Avenue who are revolutionizing advertising”.
He has won over 80 Cannes Lions and 180 international creative awards, including multiple Grand Prix at every festival. He has also created 7 Super Bowl spots for Google, Heinz, Budweiser, Devour and Burger King. His work is featured in the permanent collection of the MoMA and has been used as an example in the United States Senate.
In 2023 Juan Javier also worked on the political campaign that helped Daniel Noboa get elected as the youngest President in the history of Ecuador.
But beyond all the awards and recognition, Juan Javier is just an ad nerd who loves advertising and creating work that ultimately becomes a part of Pop culture.