Name
Why ILY Should Be a Marketing Acronym
Date
Wednesday, February 23, 2022
Time
11:30 AM - 11:50 AM (EST)
Description
Customers don’t want to be sold to. They want to be seen and heard. We shouldn’t just be thinking about our customers as targets. Instead we should consider them a love interest and make sure they feel the love in every interaction we have with them.
Join Kate Gunning, Head of Marketing at Cart.com for a look in to the way she approaches injecting love and emotion in to the brands she’s helped build.
Session Type
Main Stage