Applebee’s Neighborhood Grill + Bar saw its pop culture moment with an ad featuring country singer Walker Hayes’ “Fancy Like” hit, and a viral TikTok dance choreographed by Hayes and his 15-year-old daughter, Lela. The song jumped to No. 1 on Billboard’s chart, inspired more than 800,000 different TikTok videos and sent hungry fans into restaurants nationwide, providing great buzz for the brand.

Join Adweek as we hear from Applebee’s CMO Joel Yashinsky, who will share the innovative strategy and insights behind the successful campaign with superfan Walker Hayes.