The world around us has shifted these past 2 years and couples have continued and adapted to declare their love, get engaged and get married. Some went on Zoom, others hosted minimonies and most postponed plans. Having helped over 25 million couples plan a wedding that’s uniquely their own - through the rise of the internet, the legalization of same-sex marriages, the necessary progression of diversity and inclusion, and a global pandemic - The Knot understands the power of innovation to remain the leading resource for all things wedding, for all couples. As Gen Z is up next to plan their weddings, The Knot is tapping into personalization through its Marketplace, leveraging key influencers, and promoting relationship, financial and mental health and wellness to continually establish its brand relevance and authority to the next generation of engaged couples.