Name
taste of brandweek: Panera Bread
Date
Thursday, February 24, 2022
Time
2:15 PM - 2:45 PM (EST)
Description
Taking months of product development and the expertise of trained chefs, and condensing it down into 15 seconds of eye-catching, enticing content is an art. Panera VP of brand building Drayton Martin talks about the importance of communicating key differentiators in the restaurant space – how to ensure brand comms remain eye catching while infusing them with quite literally, flavor.
Session Type
Experiences