Are You Connected?: Following Your North Star
Tuesday, February 23, 2021
2:50 PM - 3:10 PM (EST)
Kate Huyett

Since 2013, Bombas's mission has been providing comfortable socks to all. With every purchase of a Bombas item (socks and now t-shirts), the company donates an item to those in need, amounting to over 40 million items gifted to the homeless community. With its growing focus on TV advertising, Adweek welcomes Chief Marketing Officer Kate Huyett, who shares how to follow your North Star via premium storytelling to tout community and comfort.

*Please note that breakout room sessions are only open to VIP Pass holders. 

Session Type
Breakout Room 1