Name
The Agile Marketer: Optimizing Brand Performance
Date
Monday, February 22, 2021
Time
2:50 PM - 3:10 PM (EST)
Antonio Bertone Ko Im
Description

In the challenging space of fitness and wellness, how are marketers making their mark? WHOOP Chief Marketing Officer Antonio Bertone joins Adweek to discuss how this wearable technology uses data and science to target and measure performance and recovery levels, while encouraging community and partnerships with brands.


Featuring:
Antonio Bertone, Chief Marketing Officer, WHOOP
Ko Im, Community Editor, Adweek

*Available to VIP and Partner Pass holders only.

Session Type
Breakout Room 2