Name
Are You Connected?: Now Streaming on Roku: The At Home Fitness Trend from FabFitFun
Date
Tuesday, February 23, 2021
Time
2:25 PM - 2:45 PM (EST)
Tim Natividad Louisa Wee
Description

Fitness, alongside streaming and entertainment, has become one of the top activities for the home. Come hear how FabFitFun has partnered with Roku to complement one trend with another by using streamer-first advertising to:
·         Strengthen brand loyalty through a period of stark consumer behavior change
·         Change messaging throughout an unpredictable 2020
·         Track and prove effectiveness across all marketing channels (CTV, Online Video, Audio, and Display)

 

Featuring:
Tim Natividad, Head of Performance Advertising, Roku
Louisa Wee, Chief Marketing Officer, FabFitFun

*Available to VIP and Partner Pass holders only.

Session Type
Breakout Room 1