Name
Defining KPIs: TV for DTC
Date
Wednesday, February 24, 2021
Time
2:00 PM - 2:20 PM (EST)
Meryl Draper Gina Pak
Description

Blueland, a DTC line of pioneering, eco-friendly cleaning products, won Shark Tank (and the hearts of Americans) with their revolutionary cleaning tablets, Forever Bottles and a genius business strategy. For its first big campaign, Blueland turned to TV to drive greater awareness and customer acquisition, launching three (and counting) creative flights while scaling along the way.

Join Meryl Draper, Co-founder and Chief Executive Officer of video creative agency Quirk in conversation with Gina Pak, Founding Member and Chief Marketing Officer of Blueland to discuss TV’s role in driving brand awareness, boosting site traffic and conversion rates.

 

Featuring:
Meryl Draper, Co-founder and Chief Executive Officer, Quirk Creative
Gina Pak, Founding Member and Chief Marketing Officer, Blueland

*Available to VIP and Partner Pass holders only.

Session Type
Breakout Room 1