San-Francisco based Grove Collaborative, Certified B Corporation and DTC retailer of eco-friendly household and personal care products, reached unicorn status in September 2019 with a valuation of $1 billion, which has since grown to $1.32 billion in December 2020. This year again holds promise for more growth as consumers seek products that are highly efficacious, safe and sustainable. Samantha Howe, Vice President of Brand Marketing, joins Adweek to discuss successfully marketing a mission-driven brand, the power of the customer experience, forging meaningful connections with your audience, and more.
Samantha Howe, Vice President of Brand Marketing, Grove Collaborative
Doug Zanger, Senior Editor, Agencies, Adweek
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