Name
Taste of Brandweek: Loverboy Happy Hour: How We're Taking on Big Hard Seltzer
Date
Wednesday, February 24, 2021
Time
4:00 PM - 4:30 PM (EST)
Kyle Cooke
Description

We became the #4 hard seltzer in our launch market with zero sales and marketing support. How did we do it? We built a premium brand with personality, authenticity, and loyalty...and launched it on National TV. Join us as we sample our sparkling hard teas and discuss our journey, from concept through launch to turning down several acquisition offers, all of which was documented on the hit Bravo reality series, Summer House.

*Please note that breakout room sessions are only open to VIP Pass holders. 

Session Type
Experiences